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Improv 22 ‏אימפרוב 22 إرتجال

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Branding package for the Improv 22 Theatre Festival.
Improv 22 is a trilingual, imaginary, alternative improvisation festival that takes place in an industrial area in Tel-Aviv. The festival offers international shows, lectures, workshops, and more.

In this branding, I aim to capture the transience and randomness of improvisational theatre through dynamic typography that expresses the fluidity and spontaneity of the art form.

branding, typography, motion design, experimental web design

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